How to Buy Rolex Stock In 2023? [Through WOSG's Partnership]

Updated On: 05/26/2023 is reader-supported. When you buy via links on our site, we may earn an affiliate commission at no cost to you.

In the world of luxury timepieces, few names are as iconic as Rolex. Synonymous with prestige and excellence, this Swiss watchmaker has a long history of producing high-quality, desirable products. For potential investors interested in participating in the brand's success, understanding how to buy Rolex stock is a key starting point.

Despite being a private company, there are avenues to indirectly invest in Rolex, offering an opportunity to get involved in the high-end watch industry. This guide will help you navigate the complexities of such an investment, providing a comprehensive look at the process of buying Rolex stock.

What Is Rolex?

What Is Rolex?

Rolex SA, a British-founded Swiss luxury watch manufacturer, was established in 1905 by Hans Wilsdorf and Alfred Davis in London, England, and moved to Geneva, Switzerland, in 1919.

The company, known for its precision and craftsmanship, has been associated with many historical milestones, such as the creation of the "Oyster," the first waterproof wristwatch in 1926, and the world's first self-winding mechanism in 1931.

Rolex watches have been worn by explorers reaching the summit of Mount Everest and are a prominent presence in various sports through endorsements and sponsorships.

Rolex, privately owned by the Hans Wilsdorf Foundation, is unique in the watchmaking industry as it's not publicly traded, thereby reinvesting its earnings back into the business.

With an annual production output of about 1.05 million watches and an estimated revenue of $13 billion, Rolex watches, recognized as status symbols, are sold worldwide through authorized retailers and the secondary market. The company's commitment to excellence and its rich history has made Rolex one of the most prestigious and powerful global brands in the watch industry.

Can You Really Buy A Rolex Stock?

Can You Really Buy A Rolex Stock?

It is not possible to buy Rolex stock directly since the company is privately owned. While it is not possible to directly purchase shares of the company, there are ways to invest in the brand through other means. One way to do this is by investing in companies that have a stake in the company or its products.

For example, Swiss watchmaker Swatch Group owns a majority stake in Rolex which is publicly traded on the Swiss Stock Exchange. You can also invest in funds that specialize in luxury goods, such as those offered by UBS Asset Management or Pictet Asset Management.

Why Can't I Buy Rolex Stock Directly?

Why Can't I Buy Rolex Stock Directly?

Rolex is a privately held company, which means it is not publicly traded on stock exchanges. As a privately owned business, Rolex maintains control over its ownership and does not offer shares of stock to the general public for purchase. Instead, Rolex remains a closely held company, predominantly owned by the founding families.

There are various reasons why a company like Rolex may choose to remain private and not go public with an initial public offering (IPO):

  1. Maintaining Exclusivity: Rolex is renowned for its exclusivity and brand image. By staying privately held, Rolex retains control over its production, distribution, and pricing, allowing the company to maintain its reputation as a luxury brand.
  2. Long-Term Vision: As a private company, Rolex can focus on long-term strategies and investments without the pressure of meeting short-term quarterly targets that public companies often face. This approach allows Rolex to prioritize quality, craftsmanship, and innovation.
  3. Limited Disclosure Requirements: Publicly traded companies are subject to more extensive regulatory requirements and financial disclosures. By staying private, Rolex can maintain a higher level of confidentiality and keep proprietary information away from public scrutiny.
  4. Family Legacy: Rolex has been family-owned since its inception, and the company may prioritize preserving its heritage and family legacy by remaining under private ownership.

How To Invest In Rolex Through (WOSG) Watches Of Switzerland Group PLC?

How To Invest In Rolex Through (WOSG) Watches Of Switzerland Group PLC?

The Watches of Switzerland Group PLC is a leading luxury watch retailer, offering customers the opportunity to invest in Rolex watches. With a wide selection of new and pre-owned models, Watches of Switzerland provides customers with an extensive range of options.

Whether you're looking for a classic timepiece or something more modern, Watches of Switzerland has something for everyone.

  1. Choose an online platform or broker: Select a reputable online trading platform or brokerage that provides access to the stock market and allows you to trade UK-listed stocks. Ensure the platform offers to trade for Watches of Switzerland Group PLC (stock code: WOSG.L or WOSGF).
  2. Open an account: Sign up and open an account with the chosen platform. Provide the required personal information, complete any necessary forms, and fulfill any minimum deposit requirements.
  3. Fund your account: Transfer funds into your trading account to have capital available for investing. The platform will provide instructions on how to deposit funds, which typically involves bank transfers or other accepted methods.
  4. Research Watches of Switzerland Group PLC: Conduct thorough research on Watches of Switzerland Group, including its financial performance, market position, growth prospects, and any relevant news or updates. This will help you make informed investment decisions.
  5. Place an order: Use the trading platform's interface to place an order to buy Watches of Switzerland Group PLC stock. Specify the number of shares you want to purchase and review the order details, including the price and any additional fees.
  6. Monitor your investment: Once your order is executed, you become a shareholder of Watches of Switzerland Group PLC. Monitor the performance of the stock and keep track of any news or updates related to the company.

Investing In Rolex Stock With WOSG: Is It Really Profitable

Investing In Rolex Stock With WOSG: Is It Really Profitable

Long Term

Investing in Rolex stock with WOSG has the potential to be profitable in the long term. Rolex is a renowned luxury brand with a strong reputation and a loyal customer base. Over time, the demand for Rolex watches has shown resilience, and the company's consistent performance has contributed to the growth of its stock value.

However, it is important to conduct thorough research, consider market trends, and assess the company's financial health before making any investment decisions.

Short Term

In the short term, the profitability of investing in Rolex stock with WOSG can be influenced by various factors such as market volatility, economic conditions, and industry trends. Short-term price fluctuations are common and can be unpredictable.

It is recommended to approach short-term investments with caution and consider the potential risks involved.

Recent trends in their stock prices have established the fact that investing in World Of Swiss Group with a long-term approach is really a great investment. As of 16 May 2023, over the past 5 days, the stock has returned 3.43%, compared to -26.50% over the same period a month ago.

Likewise, during the last month, WOSG's stock price increased by 12.00%, while today it is down 1.97%. This demonstrates that investing in the World Of Swiss Group with a long-term approach is a worthwhile endeavour.

Is It Safe To Buy WOSG Stock?

Is It Safe To Buy WOSG Stock?

Determining the safety of investing in a specific stock like Watches of Switzerland Group PLC (WOSG) involves various factors and risks that you should consider. Here are a few key points to keep in mind:

  • Market Risks: All investments in the stock market come with inherent risks. Stock prices can be influenced by market volatility, economic conditions, industry trends, and company-specific factors. It's important to understand that the value of any stock can fluctuate, and there is no guarantee of returns.
  • Company Analysis: Conduct thorough research on Watches of Switzerland Group PLC to understand its financial health, business model, competitive position, and growth prospects. Analyze factors such as revenue growth, profitability, debt levels, management strength, and future outlook. This information can help you assess the company's potential for long-term success.
  • Industry Factors: Consider the broader luxury retail industry and how it may impact Watches of Switzerland Group's performance. Evaluate consumer trends, competitive landscape, and any external factors that could affect the company's sales and profitability.
  • Diversification: Diversifying your investment portfolio across different companies, industries, and asset classes can help mitigate risk. Avoid placing all your investment capital in a single stock, including WOSG. By spreading your investments, you can potentially reduce the impact of any individual stock's performance on your overall portfolio.
  • Professional Advice: Seeking guidance from a qualified financial advisor can provide valuable insights and help you make informed investment decisions based on your individual financial situation, goals, and risk tolerance.

Considering all the factors mentioned above, it can be concluded that Watches of Switzerland Group PLC (LSE: WOSG) stock is generally safe, as it is not significantly more volatile than the rest of UK stocks over the past 3 months.

According to Simply Wall St, WOSG typically moves +/- 5% a week. Additionally, Alpha Spread reports that WOSG has an intrinsic valuation and is not overvalued or undervalued. Furthermore, Guru Focus states that the Beneish M-Score for WOSG is -2.03, indicating that it is not a manipulator.

Tips And Tricks To Churn The Best Out Of Your Investment

Tips And Tricks To Churn The Best Out Of Your Investment

When it comes to investing in luxury watches, Watches of Switzerland Group PLC is a name that stands out. With long-standing partnerships and impressive financial performance, the business looks strong and is worth considering for any investor.

When making an investment decision, it's important to understand the company's business model and financial performance. Watches of Switzerland Group PLC runs all showrooms to be profitable, leveraging showroom and central overheads through topline growth with strict investment criteria on new stores. The company has reported US sales growth of 44% in a tremendous year.

It's also important to consider the current market conditions when investing in luxury watches. Rolex SA has announced plans to create three temporary production facilities that will begin churning out luxury watches in 2025 due to rising demand.

International ETFs can be an effective way to diversify your equity holdings while returns have lagged behind US markets.

For those interested in investing in Watches of Switzerland Group PLC or other luxury watch retailers, it's essential to do your research and understand the current market conditions before making a decision.

To help you make an informed decision, we've put together this guide on tips and tricks for getting the best out of your investment in Watches of Switzerland Group PLC:

  • Understand the company’s business model and financial performance
  • Consider current market conditions such as production facilities and international ETFs
  • Do your research on other luxury watch retailers
  • Take advantage of online resources such as reviews from customers or experts
  • Invest wisely by setting a budget and sticking to it

FAQs Regarding How To Buy Rolex Stock

Can I Buy Rolex Stock Directly From The Company?

No, Rolex is a privately held company and does not offer shares of stock to the general public. It is not possible to buy Rolex stock directly from the company.

Where Can I Buy Shares Of Watches Of Switzerland Group PLC?

You can buy shares of Watches of Switzerland Group PLC through various brokerage platforms or online trading platforms that provide access to UK-listed stocks. Ensure the platform you choose offers trading for WOSG stock (listed as WOSG.L or WOSGF).

Are There Other Companies Related To Luxury Watches That I Can Invest In?

Yes, other publicly traded companies in the luxury watch industry include Richemont SA, Swatch Group AG, and LVMH Moët Hennessy Louis Vuitton SE.

Are There Other Luxury WatchRrelated Companies To Invest In?

Yes, companies like Richemont SA, Swatch Group AG, and LVMH Moët Hennessy Louis Vuitton SE own luxury watch brands worth considering.


Unlocking the potential of investing in Rolex stock can be an exhilarating journey for those seeking both luxury and financial gains. While directly purchasing Rolex stock is not possible due to the company's private ownership, there is an indirect pathway through investing in Watches of Switzerland Group PLC (WOSG).

By understanding the steps involved in buying WOSG shares, conducting thorough research, and staying informed about market trends, you can position yourself to tap into the allure of Rolex.

So, if you're ready to embrace the world of luxury investments, remember the key steps outlined in this article on how to buy Rolex stock, and set your sights on the possibility of owning a stake in this iconic brand.

Michael Restiano

I lead product content strategy for SaltMoney. Additionally, I’m helping our broader team of 4 evolve into a mature content strategy practice with the right documentation and processes to deliver quality work. Prior to Instacart, I was a content strategy lead at Uber Eats and Facebook. Before that, I was a content strategist at SapientNitro, helping major Fortune 500 brands create better, more useful digital content.