LinkedIn is a great resource that puts job candidates and recruiters in front of each other. That is why it's no surprise that recruiters are using LinkedIn more than ever to fill positions. The only problem with this? Most people don't know how to use LinkedIn effectively in order to get noticed.
Simply put, if you don't optimize your LinkedIn profile, recruiters may have a hard time finding you—and you want to make their job as easy as possible. Below, you'll find a quick guide that can help you do just that.
There's a common theme when dealing with an online job search: keywords. These words and phrases are imperative because they're what recruiters and candidates put in search engines to find what they are looking for, i.e., you.
It's up to you to insert these keywords into your profile so you show up in their search results. For example, if you're looking for a marketing job you might use keywords like "lead generation," "campaign management," "advertising strategy," and "product positioning
Where can you find these keywords? They're often sprinkled throughout job descriptions. Look at a few roles you're interested in, and pay close attention to terms of phrases used often. Then, insert these into your own profile. These will come in handy when you apply for jobs online as well.
One warning about keywords, though: avoid using them too liberally. At the end of the day, you are still writing for a human being and your résumé needs to make sense.
People often think they just need to set up their LinkedIn profile and wait for droves of recruiters to start contacting them. That's a mistake. In fact, the last thing you want is for a recruiter to think your profile is inactive.
You can combat this by staying active on LinkedIn. Make sure to share your accomplishments or industry-related news via the status update feature (just like you would on Facebook!). You also need to update your profile with your latest job information and projects. Post links to projects you've completed that highlight your skills (for example, a presentation or online portfolio).
Ask former bosses and colleagues to take a moment to write a recommendation for you or endorse your skills, and of course, return the favor. Finally, be sure to grow your network constantly.
Get In On Groups
LinkedIn groups are a goldmine. They allow you to connect with people outside your network and provide a space for you to position yourself as an expert.
By demonstrating your expertise, you'll show recruiters that you know what you're talking about and are willing to help others. Essentially, you get to show them why you're the right person for the job. After all, they don't want just anybody—they want someone who has proven that they know what they are talking about. Partaking in groups is the perfect way to do just that.
Use A Professional Photo
Recruiters want to see the person behind the profile so they can feel assured that they are dealing with an actual human being. Make sure that photo gives off the right impression.